Authentic Mexican tacos being prepared
Houston's Favorite Taqueria

Hand-folded tacos made with family pride

Every tortilla pressed fresh, every salsa crafted from scratch. Real Mexican flavors right here on Broadway — no shortcuts, no compromises.

Open Today
3601 Broadway St
1346-757-3926
🌮 Fresh Tacos Daily • Hand-Pressed Tortillas • Real Salsas • Family Recipes • Houston Born & Raised • Fresh Tacos Daily • Hand-Pressed Tortillas • Real Salsas • Family Recipes • Houston Born & Raised •
Kitchen preparing fresh tortillas
Fresh salsas being prepared
Freshly made tacos on a plate
Restaurant interior with vibrant decor

Family

Recipes

Our Story

Not just a restaurant.
A family tradition.

El Primo started with a simple idea: serve tacos the way abuela made them — with real ingredients, real patience, and real love. No frozen tortillas. No shortcut salsas. Just honest food that tastes like home.

Located right here on Broadway in Houston, we've been feeding our neighborhood with the same recipes our family has trusted for generations. Every morning we press tortillas by hand. Every afternoon we simmer our salsas from scratch. It takes longer, but your taste buds will tell you why it's worth it.

Whether you're grabbing a quick lunch or settling in for a full meal with family, we treat every customer like family. That's the El Primo way.

100%

Hand-Pressed

Fresh

Daily Ingredients

Real

Family Recipes

Find Us

Come visit us

We're right here on Broadway — easy to find, impossible to forget.

Contact & Hours

Address

3601 Broadway St
Houston, TX 77017-2219

Hours

Mon – Sun: 8:00 AM – 10:00 PM

Delivery

Available through popular delivery apps

Call to Order

Hungry yet?

Stop by 3601 Broadway St or give us a call. Your favorite tacos are waiting.

Is this your business?This is my business